shf happens on the road: Wisconsin’s Cheese Toll
July 24, 2010
by shf
Beloit, WI (FASTLAUGH.com) — Note of thanks to the Wisconsin Department of Transportation.
Dear WisDOT,
How refreshing and instantly pleasing it was to cross into your lovely green state after grinding through the repetitive landscape of sticky-fingered toll-booth plazas across Ohio, Indiana, and Illinois.
After grudgingly dropping about $50.00 in tolls across those three states simply for the privelege of traversing their battered and crumbling portions of I-80, it was wonderful to encounter no toll booths upon entering Wisconsin.
Your roadways were generally well-paved and smooth, with lane markings well-defined. A true pleasure!
So, how do you do all of this — and do it so well — without filling legions of toll-booths with patronage jobs?
Clearly, the answer is the legendary Wisconsin Cheese Toll.
The massive CHEESE signs at your visitor centers trigger an instant, insatiable urge for curd.
How economically progressive to entice highway travelers passing through your state to gladly pay a de facto toll in the form of sales tax (and cholesterol intake) from some of the finest cheeses known to man?
Well played, WisDOT!
Thanks so much for providing a delicious, artery-clogging Wisconsin memory.
SPECIAL NOTE: If you’re reading this, OhioDOT… how about fixing up I-80 just a wee bit, at least to third-world standards perhaps? More importantly, how about now chipping in that $21.65 towards a front-end alignment?